Jim Wise Demolition

Jim Wise Demolition was running a healthy regional operation. Established reputation, good repeat clients, steady work. The frustration was visibility — tenders for larger national contracts were being lost because nobody knew them outside their core territory. Search wasn't bringing in the bigger opportunities the company was capable of taking on.
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The fix was structural, not cosmetic.
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Website rebuilt for credibility at scale

Demolition is a trust business. Larger contractors and developers vetting a demolition firm look for capability evidence — project size, sector experience, safety record, licensing, plant inventory. We rebuilt the site to front all of it. Each project documented with proper case studies. Capability matrix front and centre. Plant fleet detailed. Insurance and accreditations where they're easy to find.
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SEO content strategy targeting national terms

The strategy split into two tracks. The first kept building local visibility for the immediate service area — bread and butter work. The second targeted national terms: high-rise demolition, contaminated land clearance, sector-specific demolition (industrial, hospital, school), large-scale soft strip. Content matched to each — long-form pieces that read like proper sector reporting, not SEO copy.
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Local landing pages built city by city

Rather than one generic "areas we cover" page, we built proper landing pages for every major city Jim Wise wanted to win work in. Each one tailored to local market context, with regional project examples and references where possible.
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The result

• 96% year-on-year organic growth
• Enquiry mix shifted from majority local to a genuine national pipeline
• Tender invitations from contractors that had never heard of them before
• Larger average project value across the book
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The phone rings differently now. Not just more — bigger.

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