Holborn Structural Engineering

Holborn Structural Engineering had thirty years of London experience and almost no online presence to show for it. The work — listed building structural surveys, complex urban developments, heritage conservation — was getting harder to win because the architects briefing it were searching Google before picking up the phone. If the firm wasn't ranking, they weren't being asked.
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We built the foundation for that to change.
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A website that looked the part

Structural engineering buyers don't need flash. They need to see capability fast. We built a clean, document-feel website — case studies of completed projects, sector capability outlined plainly, regulatory and chartership credentials prominent. The design lets the work do the talking.
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Technical SEO to fix the basics

The legacy site had crawl issues, broken redirects, no schema, and meta data missing across half the pages. We started with the structural fixes — proper internal linking, schema markup for organisation and services, page speed brought into the green, URL structure rebuilt for the case study archive.
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Content strategy aimed at architects and developers

Architects don't search for "structural engineers London" — they search for the specific problem they're trying to solve. "Underpinning conservation area properties." "Listed building basement excavation rules." "Structural survey for change of use." We built content around the real questions, with each piece doubling as both a search hit and a credibility signal when an architect lands on it.
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Local landing pages for the City and West End

Every prime London borough got a dedicated landing page — the City of London, Westminster, Kensington & Chelsea, Camden, Islington, Hackney, Lambeth, Southwark. Each one with sector examples relevant to that area's typical project mix.
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