%402x.svg){kind=icon}
AIB Asbestos Removal had a problem most regional contractors will recognise. The phone rang when it rang. Word of mouth and repeat work kept them busy enough, but there was no way to scale beyond the existing client base — and almost no visibility for the high-intent search terms the next jobs were being typed into Google with.
We started with the foundations.
The old site was slow, generic, and didn't rank for anything. We rebuilt it from scratch — a proper Webflow build with each service explained in plain language, project case studies for credibility, and the trust signals (HSE registration, qualifications, sector experience) where buyers actually look for them.
Asbestos removal is a high-intent industry. People searching are usually under pressure — a demolition timeline, a redevelopment deadline, a sale that won't complete until clearance is signed off. We built a content strategy around the exact questions buyers ask: timelines, costs, regulatory requirements, removal methods, site disruption. Every piece is genuinely useful — not SEO filler.
Asbestos work is geographically bounded — most jobs come from within a 90-minute drive of base. We built dedicated landing pages for every major town and city in the service area. Each one ranks locally, each one converts, each one feeds the pipeline.
Google Business Profile was rebuilt, optimised, and kept current. New photography, current service descriptions, regular posts about completed projects and case studies. The Map Pack position improved sharply across the priority service areas.
A consistent rhythm of useful content — surveys, regulations, project write-ups, sector updates. Twelve months of consistent publishing, all targeted at search terms with genuine commercial intent.
It's not magic. It's strategy applied consistently, with a website that backs it up.
.svg){kind=small}
Stay ahead with the latest marketing insights, trends, and exclusive updates. Subscribe now and beat!
