Site Speed & Core Web Vitals

Site speed isn't a vanity metric. A 3-second mobile load loses 30% of your visitors before they see a thing. Core Web Vitals — Google's performance scoring system — directly affect organic ranking. And AI tools preferentially cite content from fast-loading sites.

Most £2–30m B2B sites have performance issues that knock 20–40 points off their Core Web Vitals scores. Most are fixable.

What we do

Full Core Web Vitals audit using both Google's tools and real-user monitoring. Image optimisation and lazy loading. Code splitting, caching, and CDN configuration. Third-party script management (analytics, chat widgets, and tag managers are usually the main culprits). Before/after benchmarking on real user data, not just synthetic tests.

How we work

Usually a one-off engagement: audit, prioritised fix list, implementation. Typically 4–6 weeks. Can be delivered alongside or instead of a full site rebuild.

Features Listing:

• Full Core Web Vitals audit
• Image optimisation and lazy loading
• Code splitting and caching strategy
• CDN configuration
• Third-party script management
• Before/after benchmarking

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