If you're spending more than £3k/month on paid advertising and not certain it's working — or your current agency's reports raise more questions than they answer — the PPC Audit gives you an independent, no-agenda view of what's actually happening in your accounts.

What's in the audit

Full structural review of your Google Ads, LinkedIn Ads, Meta Ads, or PMax accounts. Conversion tracking validation — we check that what your reports say converted actually did convert. (We find broken tracking on roughly 6 in 10 accounts we audit.) Wasted spend identification: keywords, audiences, and placements burning budget without producing results. Audience and targeting analysis. Creative and ad copy effectiveness review. Benchmarking against sector-specific performance norms. A prioritised 90-day action plan.

How it works

One week of analysis. Delivered as a 20–30 page audit document plus a 60-minute presentation call. We answer questions, walk through findings, and give you the document to share with your team or current agency.

Who it's for

Firms that want a second opinion before renewing an agency contract, taking work in-house, or increasing spend. We're happy to deliver the audit and have you implement with anyone — including your current partner.

Features Listing:

  • Full account structure review
  • Conversion tracking validation
  • Wasted spend identification
  • Audience and targeting analysis
  • Creative and copy effectiveness review
  • Benchmarking against sector norms
  • Prioritised 90-day action plan

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