Local SEO

Most local SEO work covers only half the channel — Google Business Profile and the Map Pack. The other half, often more valuable, is the network of location-specific landing pages that rank organically for "[trade] [town]" searches across your real service area.
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For a firm covering ten towns, that's potentially ten high-converting search assets that don't exist on most competitor sites. Combined with proper Map Pack visibility, you cover both sides of how buyers actually search locally.
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What we do — Map Pack and Google Business Profile

Full GBP audit and optimisation. Citation building across 50+ directories that influence local ranking signals. Review velocity strategy that's compliant with Google's policies. Local schema markup. Ongoing tracking of Map Pack position for the searches that matter.
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What we do — local landing pages

Geographic keyword research per town or region. Unique, sector-specific landing pages — not the template-spammed pages most agencies churn out, which Google now actively penalises. Local content: project case studies and references tied to specific locations. Internal linking architecture connecting your local pages to your main service hubs. Local backlinks from community sponsorships, regional press, and local trade associations.
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How we work

Initial setup phase (6–8 weeks) covering both Map Pack and a first wave of local landing pages, followed by either monthly maintenance and rolling content, or a hand-over to your team. Map Pack movement is generally faster than landing-page rankings — expect Map Pack lift within 30–90 days, organic local rankings within 90–180 days.
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Who it's for

Any £2–30m B2B firm with a defined regional service area covering multiple towns, boroughs, or counties. Particularly powerful for trades where buyers search "[what you do] [where they are]" — commercial fit-out, industrial services, manufacturers serving regional markets, building services, specialist trades.
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Features Listing: