LinkedIn Ads

LinkedIn Ads cost ~5x what Google Ads cost. They're worth it when your sales cycle is long, your deal sizes are large, and you can target specific buyers by job title and company.LinkedIn Ads aren't cheap. CPMs are 3–5x higher than Google or Meta, and the platform doesn't reward you for being clever — it rewards you for being targeted. Where LinkedIn Ads work, they work well. Account-based targeting lets you put content in front of named companies, specific decision-makers, and procurement teams. For high-deal-value B2B firms with long sales cycles, the unit economics often justify the spend several times over. What we do Account-based targeting setup (often integrated with your CRM). Sponsored content and InMail campaigns. Lead form optimisation — LinkedIn's native lead forms convert 3–5x better than landing pages for cold audiences. CRM integration so leads flow into your sales pipeline cleanly. Conversion tracking that's actually accurate. How we work LinkedIn Ads are usually one channel inside a broader strategy that includes organic LinkedIn presence (Founder Ghostwriting is a common pairing). Monthly retainer plus media spend, founder-led, 30-day rolling. Who it's for £2–30m B2B firms with deal sizes above £30k, sales cycles longer than 60 days, and identifiable buyer roles. Manufacturing, industrial services, commercial property, B2B technology, professional services. Features Listing: Account-based targeting setup Sponsored content and message ad campaigns Lead form optimisation CRM integration Conversion tracking Quarterly strategy reviews