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Most B2B websites have content. Most of that content doesn't perform. The reason is usually the same: it was written for the way search engines worked five years ago, not the way they work now.
A page that ranks well in 2026 has to do three things at once: rank organically, be cited inside the AI Overview when one appears, and convert the visitor who clicks through. Old-style keyword-stuffed copy fails at all three.
What we do
Sector-specific keyword research focused on commercial intent, not vanity volume. Pillar pages that establish authority on core topics. Supporting articles that target longer-tail queries and capture branded search interest. On-page optimisation including schema, structured answers, comparison tables, and owner-attributed insights — the formats AI systems preferentially cite. We also refresh underperforming pages on your existing site — often the fastest source of lift.
How we work
Either monthly content production (typically 4–8 pieces per month) or one-off refresh and optimisation projects. We work in your firm's voice — every major piece starts with a 30-minute interview with your founder or technical lead.
Who it's for
Firms with technical or commercial complexity where the buying decision involves research, comparison, and procurement.
Features Listing:
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