Most B2B brand identities look the same — generic sans-serif, blue gradient, vague tagline about "innovation". The result: firms that do extraordinary work get represented by visual language that says nothing about the work.

We build brand identity systems that feel like the firms they represent. For industrial, manufacturing, construction, and B2B services firms, that usually means: confident, considered, slightly old-school in the good sense, modern enough to feel current.

What we do

Discovery interviews with the founder and senior team. Logo design and refinement (or refresh of an existing mark). Colour palette and typography system. Brand guidelines document — usually 30–50 pages, practical not theoretical. Application across web, print, signage, vehicle livery, and any other touch-points relevant to your firm. Tone of voice guide that helps your team write consistently. Stationery and template design.

How we work

Fixed-scope, fixed-price engagement. Typically 6–10 weeks. Founder-led. Includes 3 rounds of revision on each major deliverable.

Features Listing:

  • Logo design and refinement
  • Colour palette and typography system
  • Brand guidelines document
  • Application across web, print, signage
  • Tone of voice guide
  • Stationery and template design

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