2025 has brought sharper AI, more competition, and a higher cost per click than ever before.

And if you're not careful, Google Ads will happily take your money and give you zero return.

Here’s how to stop the bleeding, and start scaling.

What’s Changed in 2025?

• Smart bidding is now the default. But it’s not always smart.
• Performance Max campaigns dominate. Good if done right, awful if not.
• Less control, more automation. But that doesn’t mean less responsibility.

Many businesses we audit are trusting Google too much. They set up a basic campaign, pick a few keywords, hit "go," and wonder why it isn’t working.

The Hidden Costs of Bad PPC

• Paying for keywords that don't convert
• Showing up for irrelevant search terms
• Getting clicks from the wrong audience
• Not tracking conversions correctly
• No negative keywords list

If your Google Ads account doesn’t have structure, logic, and testing built in, it’s just another monthly bill.

Our Quiet Giants PPC Framework

We build PPC campaigns for one reason: profit.

Here’s our approach:

1. Search Term Audit: Find the keywords actually converting.
2. Ad Copy Testing: Find the headlines that stop the scroll.
3. Landing Pages That Convert: No more sending people to your homepage.
4. Geo-Targeting & Local Extensions: Dominate your postcode.
5. Conversion Tracking: Measure what matters.

We don’t just build ad accounts. We build sales machines.

If your PPC doesn’t pay for itself, it’s not working.

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